The Power of Asking: Why What You Do Matters

It’s most charity-workers least favourite subject: asking for money! 🥴 it’s hard, it sometimes feels embarrassing, and isn’t why you went into the work that you do. But these simple steps might help guide you through the process of funding the amazing work that you do. 

Every cause begins with a spark—an idea, a moment of conviction, a calling. But to create real change, we need others to believe in that vision too. Here’s how to inspire, connect, and ask for support in a way that moves people and makes a lasting difference.

Set the Scene: What’s the Issue You’re Tackling?

1. Define the problem: Ask yourself—what’s the key issue at the heart of your work? Be specific. Use a story, a statistic, or a powerful image that will stay with your audience. “Every minute, another family faces homelessness in the UK…” This draws them in immediately.
2. Why should anyone care?: Make the problem personal. Show how this issue connects to their lives and values. For Christians, it might be: “Jesus commands us to do this type of work” For others, it’s about shared responsibility and compassion.
3. What are you doing right now?: Don’t just describe the problem—show how you’re already making an impact. ”We’re supporting 50 local families each month…” Give your audience something tangible and real. This is where you build hope.
4. Your vision for the future: Paint a vivid picture of what could be achieved with their help. ”Imagine a world where no family in our city goes hungry…” Inspire them to dream alongside you. This isn’t just a donation—it’s a movement they can be part of.

The Next Big Step: What Do You Need to Make it Happen?

1.  Be clear and specific: Explain exactly what you’re asking for. “In the next three months, we’re expanding our programme to reach 200 more families…” People want to know where their support is going and how it will make a difference.
2. Impact: Outline the tangible impact their help will have. ”With this expansion, we’ll double the number of families we support, providing essential meals each week.” Make it clear that their support will have real, measurable results.
3. The cost: Don’t be afraid to talk about money. Be upfront: “We need £50,000 to fund this initiative over the next year.” People appreciate honesty—it builds trust and shows you’re serious.

Make the Ask: It’s Your  Time to Get Some Support!

1. How much do you need?: Be direct. Ask for the specific amount and set a clear deadline if needed. ”We’re looking to raise £50,000 by the end of the year.”
2. Who’s the right fit to help?: Make it clear who you’re asking. Speak to those who share your values: “We need people who believe no child in the UK should go to bed hungry.” This helps your audience identify themselves as part of the solution.
3. Options for giving: Offer different ways for people to contribute. “You might be able to make a significant one-off donation, become a regular supporter, or fundraise with a group of friends.” It’s not just about the money—it’s about joining a cause.

Finally: Ask and Listen

End with an open question that invites conversation: “What do you think?” This makes your ask feel like the start of a partnership, not just a transaction. When people feel heard, they’re more likely to engage.

Final Thought: Why Asking Matters

Remember, asking for support isn’t a burden—it’s an opportunity. You’re giving people the chance to be part of something bigger, something meaningful. Ask with passion and purpose: you’re inviting others to join you in changing lives and bringing about the Kingdom of God in the world.

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Matty Hawthorne @mattyhawthorne on all the socials